Part 4: Developing communication materials
Purpose
Awareness raising is an important step in working on climate change issues. For example, if communities know that their traditional methods of obtaining flood early warnings are no longer enough to prevent disaster, they might look into other warning mechanisms and find alternative ways to protect themselves. However, it can be very delicate to communicate climate risks in a particular country. The National Society will not want to frighten communities, but at the same time the communities are entitled to have access to accurate data. This is why partnerships with government and expert organisations can play a crucial role during this component. The information used must be credible and not sensationalised or politicised. The National Society might also be able to reach a larger public when working together with others. Finding out how other organisations are communicating the concept of climate change can also be useful.
Practical information
Each National Society is free to develop any kind of communication materials for any kind of audience (children, communities, advocacy etc): eg., a video, a radio campaign, flyers, posters, calendars, caps, T-shirts, etc. If the National Society is looking for some guidance on how to make communications materials, you can find a 1 page guide below. Please note that the Climate Centre has sample materials from National Societies that have completed Phase 1 of the programme available online
(pdf, 373 kB). It makes sense to integrate messages developed through the programme into other materials that are planned by the National Society. The Climate Centre would like to review all draft communications materials to ensure that the messages are technically sound.
Reporting
A one page distribution/dissemination plan plus copies of any materials produced. For example, the plan could include: proposed audience, method of communication, method of distribution, timeframe, budget, parties involved in its production.
Templates
How to make a brochure/ flyer or poster
Experiences from other countries
Communications page of this website
Go back to the main menu of the web-based guide.
Main topics:
Disaster Management
Climate change can act as a catalyst for enhanced disaster management.
Health and Care
Many national Red Cross and Red Crescent societies will be touched by the health implications of climate change.
Early warning early action
Routinely taking humanitarian action before a disaster or health emergency happens, making full use of scientific information on all timescales.
Advocacy
The Red Cross and Red Crescent never works in isolation. Partnerships are more important than ever in the context of global warming.
Communications
The global climate is changing and the past no longer explains the present.
Community risk reduction
The Red Cross and Red Crescent has traditionally focused on response. But now other aspects, including risk reduction, are also given priority.
Youth
Red Cross Red Crescent youth take action to reduce the impacts of climate change.
Getting started
The Red Cross Red Crescent has a growing body of experience working on addressing climate change. Here’s how to use it to get started.