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Part 4: Developing communication materials

Introduction Regional training Part 1 Part 2 Part 3 Part 4 Climate fund

Purpose

Awareness raising is an important step in working on climate change issues. For example, if communities know that their traditional methods of obtaining flood early warnings are no longer enough to prevent disaster, they might look into other warning mechanisms and find alternative ways to protect themselves. However, it can be very delicate to communicate climate risks in a particular country. The National Society will not want to frighten communities, but at the same time the communities are entitled to have access to accurate data. This is why partnerships with government and expert organisations can play a crucial role during this component. The information used must be credible and not sensationalised or politicised. The National Society might also be able to reach a larger public when working together with others. Finding out how other organisations are communicating the concept of climate change can also be useful.

Practical information

Each National Society is free to develop any kind of communication materials for any kind of audience (children, communities, advocacy etc): eg., a video, a radio campaign, flyers, posters, calendars, caps, T-shirts, etc. If the National Society is looking for some guidance on how to make communications materials, you can find a 1 page guide below. Please note that the Climate Centre has sample materials from National Societies that have completed Phase 1 of the programme available online file (pdf, 373 kB). It makes sense to integrate messages developed through the programme into other materials that are planned by the National Society. The Climate Centre would like to review all draft communications materials to ensure that the messages are technically sound.

Reporting

A one page distribution/dissemination plan plus copies of any materials produced. For example, the plan could include: proposed audience, method of communication, method of distribution, timeframe, budget, parties involved in its production.

Templates

How to make a brochure/ flyer or poster

Experiences from other countries

Communications page of this website

Go back to the main menu of the web-based guide.

Main topics:

 Disaster Management - photo: Cristina Estrada, IFRC

Disaster Management

Climate change can act as a catalyst for enhanced disaster management.

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Early warning early action

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Communications

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Community risk reduction

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Youth - photo: Janot Reine

Youth

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Getting started

The Red Cross Red Crescent has a growing body of experience working on addressing climate change. Here’s how to use it to get started. 

View the worldmap

Take a look at Red Cross Red Crescent climate change activities on the worldmap

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Preparedness for climate change programme (PfCC)

Programme information 
2010 Web guidance 

What the Climate Centre can do for you

Technical support document  file (pdf, 85 kB)

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Climate Guide

guide kaft2.jpgThe Climate Guide contains the experiences of over thirty national Red Cross and Red Crescent societies. Read more 

Tool kit for young humanitarians

Download the Climate Centre's Youth Climate Kit.

Early Warning, Early Action

News & background information 

UNFCCC climate change negotiations

News & background information  
 

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